In a bit of self-referential fun, I feel the need to give a shout out to
Soapadoo.
As the front page says "Say Goodbye to official editor reviews and anonymous opinions." This is a great site for searching reviews. But more than that, it's a review site built upon the web 2.0 wunderkind "social-networking."
Of course I can go the normal route of a review site, and search for specific reviews. Or, I can go read what the contacts "in my network" have reviewed. Assuming my friends are like-minded, this should introduced me to things I might not have even considered searching for, but are worth my time to try out or alternatively to avoid.
